IMMERSING DEEPLY IN THE SECRET LOGIC AND SOUL OF
THE CONSUMER TO DERIVE SPECIFIC STRATEGIES.

open eyes works with a variety of methods. It’s important to us that we determine the optimal concept for your needs. Our aspiration is to want to learn more. We aren’t satisfied with conventional insights and like working on new approaches with our customers to bring MORE INSIGHTS to the surface.

TARGET GROUP AND MOTIVATION / DRIVER ANALYSES

Finding target groups, segmenting, understanding and reaching them better

CUSTOMER JOURNEY ANALYSES & CUSTOMER LOYALTY ANALYSES | B2B AND B2C

Understanding and optimizing customer experiences

COMMUNICATION ANALYSES

Understanding and optimizing product designs, communication routes

BRAND ANALYSES

Understanding the brand positioning and perceived brand essence and communicating it better

PRODUCT ANALYSES

Understanding and optimizing product concepts and product samples

CASTING FOR AND MODERATION OF TV COMMERCIALS WITH CONSUMERS

Implementation of the gained insights into testimonial spots with real consumers,
e.g. for ThermaCare and Vitasprint

CONCEPTION AND EXECUTION OF CO-CREATION WORKSHOPS

Use of the gained insights in innovation and brand positioning workshops, in mixed teams consisting of customers and creative consumers (creative minds) | Here open eyes has over 15 years of experience with clients such as Henkel, ThermaCare, Kühne, Cofresco, Melitta, edding, Tchibo

GROUPS | IN STUDIO

Focus groups
Mini-groups
Expert groups

GROUPS | IN HOUSEHOLD

In-home focus groups:
authentic tasting rounds
& sofa talks

INDIVIDUAL | IN STUDIO

In-depth psychological interviews

INDIVIDUAL | ACCOMPANYING

Accompanying in-depth interviews, especially of customer journeys

INDIVIDUAL | IN HOUSEHOLD

In-home / ethnographic
in-depth interviews

CO-CREATION WORKSHOPS

CASTING & MODERATION OF TESTIMONIAL TVCs

FACE-TO-FACE SURVEYS

ONLINE SURVEYS

PHONE SURVEYS