IMMERSING DEEPLY IN THE SECRET LOGIC AND SOUL OF
THE CONSUMER TO DERIVE SPECIFIC STRATEGIES.

open eyes works with a variety of methods. It’s important to us that we determine the optimal concept for your needs. Our aspiration is to want to learn more. We aren’t satisfied with conventional insights and like working on new approaches with our customers to bring MORE INSIGHTS to the surface.

EXPLORATORY CONSULTATION | open eyes supports with …

CO-CREATION | open eyes believes in the integration of eloquent consumers
into the innovation and also communication process…

open eyes employs the following methods:

QUALITATIVE

GROUPS | IN STUDIO

Focus groups
Mini-groups
Expert groups

GROUPS | IN HOUSEHOLD

In-home focus groups:
authentic tasting rounds
& sofa talks

INDIVIDUAL | IN STUDIO

In-depth psychological interviews

INDIVIDUAL | ACCOMPANYING

Accompanying in-depth interviews, especially of customer journeys

INDIVIDUAL | IN HOUSEHOLD

In-home / ethnographic
in-depth interviews

CO-CREATION WORKSHOPS

CASTING & MODERATION OF TESTIMONIAL TVCs

open eyes employs the following methods:

QUANTITATIVE

FACE-TO-FACE SURVEYS

ONLINE SURVEYS

PHONE SURVEYS